Freedom Care was established in 2002 by Joe and Katrina Kinch. 

Having worked in the care sector for a number of years, Joe and Kat had a vision of providing care in a homely environment with the highest possible standards of care.

Initial provision was the purchase of a two person dwelling in Shepshed.  Two individuals moved into this property and have been supported by a core staff team since they moved.  This is their home and the focus remains the same, that their environments are a ‘home from home’, their families are included in all aspects of their care; and support is provided by highly skilled staff who share the values of Joe and Kat.

The adjoining property in Shepshed became available and it seemed like a natural progression to purchase it, adding a further two individuals to the Freedom Care family.  The staff team in Shepshed has grown and developed to cover both of the properties. They have formed strong relationships with all the residents by supporting them to optimise their independence and potential.

This model of integrating people into the wider community was then replicated with the purchase of a single person dwelling in Loughborough.  A bungalow in a quiet residential area was bought for a single service user who required 2:1 support and has more recently become home to a new resident in time for Christmas 2015.

In 2011 a further residential property was purchased in East Leake to accommodate a further three residents.  The model of care which seeks to maximise people’s skills, abilities and independence has continued to support people in a warm and homely setting.

Freedom Care have continued to grow and develop their services, whilst maintaining the core values of the company. 

In July 2014, The Chantry, a disused derelict ex care home was purchased.  In the development phase of this project Freedom Care thought carefully about the décor, use of flooring and furnishing as they are acutely aware of how large care homes, particularly when providing care to complex individuals, are often sparse in design and furnishing leaving them feeling cold, institutional and unwelcoming. Freedom Care have worked very hard to ensure they achieve a balance between service users and staff’s safety whilst still ensuring The Chantry is a place people will feel proud to call home.


Since acquiring The Chantry Freedom Care have experienced the largest period of growth to date with Phase 1 completed in July 2014.  At this stage they welcomed 8 new residents to Freedom Care.

Just over a year later phase 2 of The Chantry got underway, in September 2015, and is due for completion by the end of December 2015.  The upstairs of The Chantry has been re-designed based on everything learnt from Phase 1. This expansion will allow them to accommodate a further 5 service users.

By early 2016 Freedom Care will have trebled in size, from accommodating 5 to 15 service users, and employing in excess of 60 staff members. Not bad for a  small family run business!

Joe Kinch, Managing Director says “The journey with Freedom Care has been both exciting and demanding, physically, emotionally and financially.  It has been a learning process in terms of environment, use of space and compatibility of the people who live here.  We have developed and continue to evolve our protocols and processes and, importantly the recruitment, development and retention of our staff team.

The run up to Christmas this year has been particularly busy with preparations underway to have the second phase of The Chantry completed.  It has been a challenge striking the balance between being ‘hands on’ and providing practical support to the builders and maintenance team whilst overseeing the operational aspects of the company.  I’m not afraid to get his hands dirty though and have donned my work overalls for several months getting involved in all aspects of the build.”

“This has meant I’ve had to entrust some aspects of the day to day running of the business to the wider management team; a challenge for someone Like me who has always been involved in all aspects of the business and who feels so passionately about Freedom Care, its staff and the residents we support. But thanks to a fantastic team we’re almost there.”

“It is only as the work progresses that you begin to realise just how much there is to do; from the building work to the planning and purchasing of items for rooms, assessment of potential service users, CQC registration, recruitment of staff all whilst ensuring the rest of the sites continue to run smoothly.  This is the time you really begin to realise the importance of working together and supporting each other.”

The whole staff team along with management have ensured that service user care has remained the most important aspect of their provision during all works and the continuing expansion of Freedom Care. The whole team look forward to ongoing excellence in the years to come.

Our Brochure

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Take a browse through our latest brochure.

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